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712 pages • missing pub info (editions)
ISBN/UID: 9780273786542
Format: Paperback
Language: English
Publisher: Pearson Education
Publication date: 21 April 2015
Description
This text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in wh...
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712 pages • missing pub info (editions)
ISBN/UID: 9780273786542
Format: Paperback
Language: English
Publisher: Pearson Education
Publication date: 21 April 2015
Description
This text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in wh...