Digital Business and E-Commerce Management: Strategy, Implementation and Practice by Dave Chaffey

Digital Business and E-Commerce Management: Strategy, Implementation and Practice

Dave Chaffey

712 pages missing pub info (editions)

nonfiction business economics medium-paced
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This text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in wh...

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