Hooked: How to Build Habit-Forming Products by Nir Eyal

Hooked: How to Build Habit-Forming Products

Nir Eyal

nonfiction business design psychology informative medium-paced

256 pages | first published 2013

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Description

Revised and Updated, Featuring a New Case Study How do successful companies create products people can't put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit?...
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Summary of 727 reviews

Moods

informative 96%
inspiring 41%
reflective 13%
challenging 10%
lighthearted 6%

Pace

medium 51%
fast 34%
slow 13%

Average rating

3.71

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