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464 pages • missing pub info (editions)
ISBN/UID: 9780415888011
Format: Hardcover
Language: English
Publisher: Routledge
Publication date: 29 March 2013
Description
The Routledge Companion to Advertising and Promotional Culture provides an essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising. The book contains eight sections:...
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464 pages • missing pub info (editions)
ISBN/UID: 9780415888011
Format: Hardcover
Language: English
Publisher: Routledge
Publication date: 29 March 2013
Description
The Routledge Companion to Advertising and Promotional Culture provides an essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising. The book contains eight sections:...