Emotional Design: Why We Love (or Hate) Everyday Things by Donald A. Norman

Emotional Design: Why We Love (or Hate) Everyday Things

Donald A. Norman

272 pages first pub 2003 (editions)

nonfiction business design psychology informative reflective slow-paced
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Description

Did you ever wonder why cheap wine tastes better in fancy glasses? Why sales of Macintosh computers soared when Apple introduced the colorful iMac? New research on emotion and cognition has shown that attractive things really do work better, as Do...

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Community Reviews

3.63
based on 314 reviews

Moods

informative: 100%

reflective: 69%

lighthearted: 15%

challenging: 7%

funny: 7%

hopeful: 7%

inspiring: 7%


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45% of readers chose medium
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