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480 pages • missing pub info (editions)
ISBN/UID: 9780136157397
Format: Hardcover
Language: English
Publisher: Pearson
Publication date: 15 April 2013
Description
This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing. KEY TOPICS: Specific chapter topics examine the global economic environment; the ...
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480 pages • missing pub info (editions)
ISBN/UID: 9780136157397
Format: Hardcover
Language: English
Publisher: Pearson
Publication date: 15 April 2013
Description
This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing. KEY TOPICS: Specific chapter topics examine the global economic environment; the ...
Community Reviews
Content Warnings