Controlling Your Brand in the Age of Amazon: The Brand Executive's Playbook For Winning Online by Whitney Gibson, James Thomson

Controlling Your Brand in the Age of Amazon: The Brand Executive's Playbook For Winning Online

Whitney Gibson, James Thomson

142 pages • missing pub info (editions)

nonfiction business economics challenging informative medium-paced
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In today's world of retail, most brands: ● don't know the identity of retailers selling their products in online marketplaces;● don't know where these online resellers sourced inventory of the brand;● don't know what proportion of inventory going ...

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