Brand Universe: A Big Idea Marketing Strategy by Jerry Bader

Brand Universe: A Big Idea Marketing Strategy

Jerry Bader

66 pages missing pub info (editions)

nonfiction business economics
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"Brand Universe, A Big Idea Marketing Strategy" builds on "What's The Big Idea?" by providing an implementation roadmap that helps guide the entrepreneur through the process of building a Brand Universe around their Big Idea Strategy. "Brand Unive...

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