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William D. Wells, Nancy D. Mitchell, Sandra E. Moriarty, Sandra E. Moriarty
657 pages • first pub 2009 (editions)
ISBN/UID: None
Format: Not specified
Language: English
Publisher: Not specified
Publication date: Not specified
Description
<>An accessible and well-written approach to advertising. Advertising tracks the changes in today’s dynamic world of media and marketing communication–as well as the implications of these changes to traditional practice–and presents them to ...
Community Reviews
Content Warnings
—
William D. Wells, Nancy D. Mitchell, Sandra E. Moriarty, Sandra E. Moriarty
657 pages • first pub 2009 (editions)
ISBN/UID: None
Format: Not specified
Language: English
Publisher: Not specified
Publication date: Not specified
Description
<>An accessible and well-written approach to advertising. Advertising tracks the changes in today’s dynamic world of media and marketing communication–as well as the implications of these changes to traditional practice–and presents them to ...
Community Reviews
Content Warnings