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328 pages • missing pub info (editions)
ISBN/UID: 9780765808943
Format: Paperback
Language: English
Publisher: Routledge
Publication date: 30 April 2002
Description
Ernest Dichter is famous as one of the founding fathers of motivational research. In applying the social sciences to a variety of problems, Dichter emphasized new approaches to problem solving, advertising, politics, and selling, and issues of soc...
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328 pages • missing pub info (editions)
ISBN/UID: 9780765808943
Format: Paperback
Language: English
Publisher: Routledge
Publication date: 30 April 2002
Description
Ernest Dichter is famous as one of the founding fathers of motivational research. In applying the social sciences to a variety of problems, Dichter emphasized new approaches to problem solving, advertising, politics, and selling, and issues of soc...
Community Reviews
Content Warnings