Shoveling Smoke: Advertising and Globalization in Contemporary India by William Mazzarella

Shoveling Smoke: Advertising and Globalization in Contemporary India

William Mazzarella

384 pages • first pub 2003 (editions)

nonfiction informative slow-paced
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A leading Bombay advertising agency justifies as traditionally Indian the highly eroticized images it produces to promote the KamaSutra condom brand. Another agency struggles to reconcile the global ambitions of a cellular-phone service provider w...

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