Six Rules for Brand Revitalization: Learn How Companies Like McDonald's Can Re-Energize Their Brands by Larry Light
Six Rules for Brand Revitalization: Learn How Companies Like McDonald's Can Re-Energize Their Brands
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Larry Light
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Six Rules for Brand Revitalization: Learn How Companies Like McDonald's Can Re-Energize Their Brands

Larry Light with Joan Kiddon

218 pages • first pub 2009 (editions)

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