Secret Sauce: How to Pack Your Messages with Persuasive Punch by Harry Mills

Secret Sauce: How to Pack Your Messages with Persuasive Punch

Harry Mills

missing duration info Add in missing duration information first pub 2017 (editions)

informative medium-paced
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Description

When it comes to messaging, what worked in the past won't work today. Our noisy, digital world has undermined our ability to focus. For a message to grab attention and persuade, it now has to pass the SAUCE test and be: Simple, Appealing, Unexpect...

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