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280 pages • missing pub info (editions)
ISBN/UID: 9780750680660
Format: Paperback
Language: English
Publisher: Routledge
Publication date: 01 July 2007
Description
Marketing is still widely perceived as simply the creator of wants and needs through selling and advertising and marketing theory has been criticized for not taking a more critical approach to the subject. This is because most conventional marketi...
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280 pages • missing pub info (editions)
ISBN/UID: 9780750680660
Format: Paperback
Language: English
Publisher: Routledge
Publication date: 01 July 2007
Description
Marketing is still widely perceived as simply the creator of wants and needs through selling and advertising and marketing theory has been criticized for not taking a more critical approach to the subject. This is because most conventional marketi...
Community Reviews
Content Warnings