International Marketing by John Grahaam, Philip R. Cateora

International Marketing

John Grahaam, Philip R. Cateora

672 pages first pub 1975 (editions)

nonfiction business informative medium-paced

Description

International Marketing by Cateora, Gilly, and Graham has been a pioneer in the field of international marketing. The authors continue to set the standard in this edition with new and expanded topics that reflect the swift changes of the competiti...

Read more

Community Reviews Summary of 5 reviews

Average rating

2.75

See all reviews...

Content Warnings

This book doesn't have any content warnings yet!

If you're the author of this book and want to add author-approved content warnings, please email us at [email protected] to request the content warning form.