To the Desert and Back: The Story of One of the Most Dramatic Business Transformations on Record by Karen Ayas, George Roth, Philip H. Mirvis

To the Desert and Back: The Story of One of the Most Dramatic Business Transformations on Record

Karen Ayas, George Roth, Philip H. Mirvis

272 pages • missing pub info (editions)

nonfiction business economics history informative reflective medium-paced
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Dove, Lipton, Knorr, Ben & Jerry's, and Slim*Fast are a few of the brands that are part of the $66 billion global empire known as Unilever. When the story opens, one of its divisions is in deep trouble-- declining volume, eroding margins, crit...

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