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256 pages • first pub 2016 (editions)
ISBN/UID: 9781250080684
Format: Hardcover
Language: English
Publisher: St. Martin's Press
Publication date: 23 February 2016
Description
Martin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of "small data" in his quest to discover the next big thing Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a y...
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256 pages • first pub 2016 (editions)
ISBN/UID: 9781250080684
Format: Hardcover
Language: English
Publisher: St. Martin's Press
Publication date: 23 February 2016
Description
Martin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of "small data" in his quest to discover the next big thing Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a y...