Inside Her Pretty Little Head by Philippa Roberts, Jane Cunningham

Inside Her Pretty Little Head

Philippa Roberts, Jane Cunningham

missing page info Add in missing page information first pub 2012 (editions)

challenging informative reflective medium-paced
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Description

Women are responsible for making 80% of all purchasing decisions. In short, this makes women the most valuable consumer group in the world. This book, by two leading marketing practitioners, shows companies how to create marketing strategies and b...

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