Understanding Global Cultures: Metaphorical Journeys Through 23 Nations by Martin J. Gannon

Understanding Global Cultures: Metaphorical Journeys Through 23 Nations

Martin J. Gannon

488 pages first pub 2000 (editions)

informative medium-paced

Description

This book, a best-seller in its first edition, uses cultural metaphors to help students and managers understand, describe, and compare national cultures. In adding countries covered, the author introduces new conceptual frameworks for classifying ...

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