The Entrepreneur's Guide to Advertising by Scott Rarick, James R. Ogden

The Entrepreneur's Guide to Advertising

Entrepreneur's Guides (Praeger)

Scott Rarick, James R. Ogden

122 pages missing pub info (editions)

nonfiction business economics fast-paced
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Geared to the fast-changing media world of the 21st century, The Entrepreneur's Guide to Advertising was written to offer both basic advertising concepts and advanced, state-of-the-art information about the new advertising environment. In its page...

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