Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand by Robert Rose, Joe Pulizzi

Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand

Robert Rose, Joe Pulizzi

180 pages • first pub 2011 (editions)

nonfiction business informative medium-paced
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Let's face it...content marketing is all the rage. Brands around the world are spending (on average) over 25% of their total marketing budget on content marketing.What's been missing...until now...is the book that tells marketers exactly how to pu...

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