Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry by David C. Robertson

Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry

David C. Robertson with Bill Breen

320 pages first pub 2013 (editions)

nonfiction business history adventurous informative medium-paced

Description

Brick by Brick takes you inside the LEGO you've never seen. By following the teams that are inventing some of the world's best-loved toys, it spotlights the company's disciplined approach to harnessing creativity and recounts one of the most remar...

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Moods

informative 100%
inspiring 50%
reflective 50%
adventurous 25%

Pace

medium 75%
slow 25%

Average rating

3.63

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