Experiencing Design: The Innovator's Journey by Jeanne Liedtka, Karen Hold, Jessica Eldridge
Experiencing Design: The Innovator's Journey

Jeanne Liedtka, Karen Hold, Jessica Eldridge

Experiencing Design: The Innovator's Journey

Jeanne Liedtka, Karen Hold, Jessica Eldridge

296 pages first pub 2021 (editions)

nonfiction design informative reflective medium-paced

Description

In daylong hackathons, design thinking seems deceptively easy. On the surface, it involves a set of seemingly simple activities such as gathering data, identifying insights, generating ideas, prototyping, and experimentation. But practiced at a su...

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