Customer Message Management: Increasing Marketing's Impact on Selling by Tim Riesterer

Customer Message Management: Increasing Marketing's Impact on Selling

Tim Riesterer

178 pages first pub 2006 (editions)

informative medium-paced

Description

In today's complex market, product advantage is fleeting. It is no longer what you sell, but how you sell it - meaning it is now vital to bridge the gap between sales and marketing. CUSTOMER MESSAGE MANAGEMENT does just that, eradicating the disco...

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