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288 pages • first pub 2009 (editions)
ISBN/UID: 9781138178199
Format: Hardcover
Language: English
Publisher: Routledge
Publication date: 01 September 2016
Description
This comprehensive book is designed to serve as a primary text for the Advertising Management course that follows the more general Principles of Advertising course. It can stand alone, or, for instructors who prefer a case-based approach, it can b...
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288 pages • first pub 2009 (editions)
ISBN/UID: 9781138178199
Format: Hardcover
Language: English
Publisher: Routledge
Publication date: 01 September 2016
Description
This comprehensive book is designed to serve as a primary text for the Advertising Management course that follows the more general Principles of Advertising course. It can stand alone, or, for instructors who prefer a case-based approach, it can b...
Community Reviews
Content Warnings