Switch: How to Change Things When Change Is Hard by Chip Heath, Dan Heath

Switch: How to Change Things When Change Is Hard

Chip Heath, Dan Heath

352 pages first pub 2010 (editions)

nonfiction business psychology self help informative inspiring medium-paced
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Why is change so difficult and frightening? How do you create change when you have few resources and no title or authority to back you up? Chip and Dan Heath, the best-selling authors of Made to Stick, are back with a ground-breaking book that add...

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