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Donald W. Jugenheimer, Larry D. Kelley, Jerry Hudson
384 pages • missing pub info (editions)
ISBN/UID: 9781138860285
Format: Hardcover
Language: English
Publisher: Routledge
Publication date: 05 January 2015
Description
Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentrates on the uses and applications of research in advertising and public relations situations. The au...
Community Reviews
Content Warnings
—
Donald W. Jugenheimer, Larry D. Kelley, Jerry Hudson
384 pages • missing pub info (editions)
ISBN/UID: 9781138860285
Format: Hardcover
Language: English
Publisher: Routledge
Publication date: 05 January 2015
Description
Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentrates on the uses and applications of research in advertising and public relations situations. The au...
Community Reviews
Content Warnings