Scan barcode
—
Джеффри А. Мур, Geoffrey A. Moore, Geoffrey A. Moore
368 pages • first pub 1991 (editions)
ISBN/UID: None
Format: Not specified
Language: Russian
Publisher: Not specified
Publication date: Not specified
Description
Author Geoffrey Moore makes the case that high-tech products require marketing strategies that differ from those in other industries. His chasm theory describes how high-tech products initially sell well, mainly to a technically literate customer ...
Community Reviews
Content Warnings
—
Джеффри А. Мур, Geoffrey A. Moore, Geoffrey A. Moore
368 pages • first pub 1991 (editions)
ISBN/UID: None
Format: Not specified
Language: Russian
Publisher: Not specified
Publication date: Not specified
Description
Author Geoffrey Moore makes the case that high-tech products require marketing strategies that differ from those in other industries. His chasm theory describes how high-tech products initially sell well, mainly to a technically literate customer ...
Community Reviews
Content Warnings