The Language of Trust: Selling Ideas in a World of Skeptics by Gary DeMoss, David Saylor, Michael Maslansky, Scott West

The Language of Trust: Selling Ideas in a World of Skeptics

Gary DeMoss, David Saylor, Michael Maslansky, Scott West

288 pages first pub 2010 (editions)

nonfiction business informative slow-paced
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What to say, how to say it, and why it matters: communicating with authority and honesty in an age of mistrust. Still struggling through the financial crisis that began in 2008, consumers aren't buying traditional sales approaches anymore. So how...

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