Brand New: Solving the Innovation Paradox -- How Great Brands Invent and Launch New Products, Services, and Business Models by G. Michael Maddock, Paul B. Brown, Luisa C. Uriarte

Brand New: Solving the Innovation Paradox -- How Great Brands Invent and Launch New Products, Services, and Business Models

G. Michael Maddock, Paul B. Brown, Luisa C. Uriarte

240 pages first pub 2011 (editions)

business informative medium-paced
Powered by AI (Beta)
Loading...

Description

Brand New's revolutionary innovation process is a proven road map you can put to work immediately to create successful new products, services, and business models. Written by leading innovation practitioners, and the coauthor of the bestseller Cus...

Read more

Community Reviews

4.0
based on 2 reviews

Moods

informative: 100%

Content Warnings

This book doesn't have any content warnings yet!

If you're the author of this book and want to add author-approved content warnings, please email us at support@thestorygraph.com to request the content warning form.

Accept and close

By using The StoryGraph, you agree to our use of cookies.
We use a small number of cookies to provide you with a great experience.

Find out more