The Substance of Style: How the Rise of Aesthetic Value Is Remaking Commerce, Culture, and Consciousness by Virginia Postrel

The Substance of Style: How the Rise of Aesthetic Value Is Remaking Commerce, Culture, and Consciousness

Virginia Postrel

237 pages • first pub 2003 (editions)

nonfiction business design challenging informative reflective slow-paced
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Whether it's sleek leather pants, a shiny new Apple computer, or a designer toaster, consumers make purchasing decisions every day based on sensory experience. Aesthetic appeals are everywhere, and they are intensifying, radically changing how Ame...

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