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381 pages • first pub 2010 (editions)
ISBN/UID: 9781849711937
Format: Hardcover
Language: English
Publisher: Routledge
Publication date: 29 September 2010
Description
How to Win Campaigns is a practical guide for creating and running successful campaigns. Written for the new campaigner and the experienced communicator alike, it explores what works (and what doesn't) and shows how to use principles and strategy ...
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381 pages • first pub 2010 (editions)
ISBN/UID: 9781849711937
Format: Hardcover
Language: English
Publisher: Routledge
Publication date: 29 September 2010
Description
How to Win Campaigns is a practical guide for creating and running successful campaigns. Written for the new campaigner and the experienced communicator alike, it explores what works (and what doesn't) and shows how to use principles and strategy ...