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336 pages • missing pub info (editions)
ISBN/UID: 9780201730623
Format: Paperback
Language: English
Publisher: Addison-Wesley Professional
Publication date: 09 August 2001
Description
To compete effectively, today's organizations seek to become customer-focused, not product-focused. Customer Relationship Management (CRM) technology promises to help your enterprise do just that -- but implementing CRM presents unprecedented chal...
Community Reviews
Content Warnings
336 pages • missing pub info (editions)
ISBN/UID: 9780201730623
Format: Paperback
Language: English
Publisher: Addison-Wesley Professional
Publication date: 09 August 2001
Description
To compete effectively, today's organizations seek to become customer-focused, not product-focused. Customer Relationship Management (CRM) technology promises to help your enterprise do just that -- but implementing CRM presents unprecedented chal...
Community Reviews
Content Warnings