Testing Business Ideas: A Field Guide for Rapid Experimentation by David J. Bland

Testing Business Ideas: A Field Guide for Rapid Experimentation

David J. Bland

368 pages first pub 2019 (editions)

nonfiction business design informative medium-paced

Description

A practical guide to effective business model testing7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder's global bestseller Business Model Generatio...

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