The Quintessence of Strategic Management: What You Really Need to Know to Survive in Business by Philip Kotler, Nils Bickhoff, Roland Berger

The Quintessence of Strategic Management: What You Really Need to Know to Survive in Business

Quintessence

Philip Kotler, Nils Bickhoff, Roland Berger

113 pages • missing pub info (editions)

nonfiction business economics science informative medium-paced
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Having read this book: You will have a basic understanding of strategy and the process of strategic management. You will know the most important strategy tools (incl. the respective original literature) and how they interact. You will be aware of ...

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