Inside Her Pretty Little Head: A New Theory of Female Motivation and what it Means for Marketing by Philippa Roberts, Jane Cunningham

Inside Her Pretty Little Head: A New Theory of Female Motivation and what it Means for Marketing

Philippa Roberts, Jane Cunningham

247 pages • first pub 2007 (editions)

informative reflective medium-paced
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Many marketing and branding strategies attempt to please all of the people all of the time. The authors here demonstrate that the best marketing ideas fall out of understanding the differences between people. The most profound difference is their ...

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