What Great Brands Know: Unleash Your Right-Brain Genius to Stand Out and Make Customers Care by Tracy Carlson

What Great Brands Know: Unleash Your Right-Brain Genius to Stand Out and Make Customers Care

Tracy Carlson with Peter Elwell (Illustrator)

238 pages • missing pub info (editions)

nonfiction business economics informative medium-paced
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How do you make customers care? Today's best practices in business-left-brain approaches like analysis, benchmarking, and quantitative modeling-may increase efficiency and boost profitability, but they typically result in lifeless tactics that lea...

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