Advertising Account Planning: Planning and Managing an IMC Campaign by Donald W. Jugenheimer, Larry Kelley

Advertising Account Planning: Planning and Managing an IMC Campaign

Donald W. Jugenheimer, Larry Kelley

262 pages • first pub 2010 (editions)

informative medium-paced
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Description

Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Account Planning features several new topics as well as deeper content in existing areas based on feedba...

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