The Copywriting Sourcebook: How to Write Better Copy, Faster - For Everything from Ads to Websites by Andy Maslen

The Copywriting Sourcebook: How to Write Better Copy, Faster - For Everything from Ads to Websites

Andy Maslen

214 pages first pub 2010 (editions)

nonfiction business reference informative medium-paced
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Description

It's OK knowing the theory, but when it's 9am and you have just been given until lunchtime to write some copy for a new sales email, landing page, press ad or brochure, what you really need is a shortcut.This book takes the grind out of planning a...

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