The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism by Thomas Frank

The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism

Thomas Frank

322 pages first pub 1997 (editions)

nonfiction business history sociology informative slow-paced
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While the youth counterculture remains the most evocative and best-remembered symbol of the cultural ferment of the 1960s, the revolution that shook American business during those boom years has gone largely unremarked. In this fascinating and rev...

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