Scan barcode
363 pages • first pub 2002 (editions)
ISBN/UID: 9780077125608
Format: Paperback
Language: English
Publisher: McGraw-Hill Higher Education
Publication date: 01 August 2002
Description
The bestsellingFoundations of Marketingby David Jobber and John Fahy is back in a contemporary and engaging third edition. It offers comprehensive coverage of the essentials of marketing in a concise and student-friendly format, firmly rooting the...
Community Reviews
Content Warnings
363 pages • first pub 2002 (editions)
ISBN/UID: 9780077125608
Format: Paperback
Language: English
Publisher: McGraw-Hill Higher Education
Publication date: 01 August 2002
Description
The bestsellingFoundations of Marketingby David Jobber and John Fahy is back in a contemporary and engaging third edition. It offers comprehensive coverage of the essentials of marketing in a concise and student-friendly format, firmly rooting the...
Community Reviews
Content Warnings