Marketing for hospitality and tourism by Philip Kotler, John T. Bowen, James C. Makens

Marketing for hospitality and tourism

Philip Kotler, John T. Bowen, James C. Makens

932 pages missing pub info (editions)

nonfiction business economics travel informative slow-paced
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This hospitality marketing book is comprehensive and innovative, managerial and practical, state-of-the-art and real-world. Easy-to-read and user-friendly, it provides examples and applications that illustrate the major decisions hospitality marke...

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