Creative Strategy: A Guide for Innovation by William Duggan

Creative Strategy: A Guide for Innovation

Columbia Business School Publishing

William Duggan

165 pages missing pub info (editions)

nonfiction business economics informative medium-paced

Description

William Duggan's 2007 book, Strategic Intuition, showed how innovation really happens in business and other fields and how that matches what modern neuroscience tells us about how creative ideas form in the human mind. In his new book, Creative St...

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