The New Rules of Marketing and PR by David Meerman Scott

The New Rules of Marketing and PR

David Meerman Scott

320 pages first pub 2007 (editions)

nonfiction business reference informative medium-paced
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The first edition of The New Rules of Marketing & PR Presented readers with a unique playbook to navigate marketing in the Internet Age. Now, in this fully revised and updated edition, author David Meerman Scott gives you all the hottest insid...

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