Encyclopedia of Major Marketing Campaigns by Thomas Riggs
Encyclopedia of Major Marketing Campaigns

Thomas Riggs

Encyclopedia of Major Marketing Campaigns

Thomas Riggs

1947 pages first pub 2006 (editions)

challenging informative medium-paced
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Description

The second volume explores nearly 475 major marketing and advertising campaigns from 1999-2006. Entries profile recent print, radio, television, billboard and Internet campaigns. Each essay discusses the historical context of the campaign, the tar...

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