Measure What Matters: Online Tools For Understanding Customers, Social Media, Engagement, and Key Relationships by Katie Delahaye Paine, Katie Delahaye Paine

Measure What Matters: Online Tools For Understanding Customers, Social Media, Engagement, and Key Relationships

Katie Delahaye Paine, Katie Delahaye Paine

272 pages • first pub 2011 (editions)

nonfiction business informative medium-paced
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In an online and social media world, measurement is the key to success If you can measure your key business relationships, you can improve them. Even though relationships are "fuzzy and intangible," they can be measured and managed-with powerful r...

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