Overcrowded: Designing Meaningful Products in a World Awash with Ideas by Roberto Verganti

Overcrowded: Designing Meaningful Products in a World Awash with Ideas

Roberto Verganti

264 pages • first pub 2016 (editions)

nonfiction business design technology informative medium-paced
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A more powerful innovation, which seeks to discover not how things work but why we need things.The standard text on innovation advises would-be innovators to conduct creative brainstorming sessions and seek input from outsiders--users or communiti...

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