312 pages • missing pub info (editions)
ISBN/UID: 9783639357875
Format: Paperback
Language: English
Publisher: VDM Verlag
Publication date: 29 May 2011
Description
The aims of the book are to evaluate the antecedents which influence loyalty to Tesco & Tesco Clubcard, contending that customer loyalty is influenced by factors of both a social and marketing nature. Using quantitative & qualitative resea...
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312 pages • missing pub info (editions)
ISBN/UID: 9783639357875
Format: Paperback
Language: English
Publisher: VDM Verlag
Publication date: 29 May 2011
Description
The aims of the book are to evaluate the antecedents which influence loyalty to Tesco & Tesco Clubcard, contending that customer loyalty is influenced by factors of both a social and marketing nature. Using quantitative & qualitative resea...
Community reviews
This book doesn't have any reviews or ratings yet!
If you've read it, mark it as 'read' and add a review to help others in the StoryGraph community figure out if it might be a book for them!
Content Warnings
This book doesn't have any content warnings yet!
If you're the author of this book and want to add author-approved content warnings, please email us at [email protected] to request the content warning form.