Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them by John Butman, Neil Fiske, Michael J. Silverstein

Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them

John Butman, Neil Fiske, Michael J. Silverstein

320 pages • first pub 2003 (editions)

nonfiction business economics informative slow-paced
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First published to media acclaim in October 2003, Trading Up revealed how today’s middle-class consumers are seeking higher levels of quality, taste, and aspiration than had ever been possible before—in their choices of cars and clothing, vodka an...

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