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304 pages • first pub 2017 (editions)
ISBN/UID: 9780231180566
Format: Hardcover
Language: English
Publisher: Columbia Business School Publishing
Publication date: 09 May 2017
Description
Today, all it takes is one organizational misstep to sink a company's reputation. Social media can be a strict ethical enforcer, with the power to convince thousands to boycott products and services. Executives are stuck on appeasing stakeholders-...
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304 pages • first pub 2017 (editions)
ISBN/UID: 9780231180566
Format: Hardcover
Language: English
Publisher: Columbia Business School Publishing
Publication date: 09 May 2017
Description
Today, all it takes is one organizational misstep to sink a company's reputation. Social media can be a strict ethical enforcer, with the power to convince thousands to boycott products and services. Executives are stuck on appeasing stakeholders-...