Confessions of the Pricing Man: How Price Affects Everything by Hermann Simon

Confessions of the Pricing Man: How Price Affects Everything

Hermann Simon

221 pages first pub 2015 (editions)

nonfiction business economics psychology informative slow-paced
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Description

The world s foremost expert on pricing strategy shows how this mysterious process works and how to maximize value through pricing to company and customer.In all walks of life, we constantly make decisions about whether something is worth our money...

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